Startup Technology - The Startup, Ceres Holographics, Trying to Revive Holography

#holograghy #hud #headupdisplay #automotive #navigationtech #ar #augmentedreality #projectors #startups

Armed with a digital mastering technology, Ceres Holographics, claims that its Holographic Optical Elements (HOE) hold the key to enable car OEMs and Tier Ones to design a Head Up Display(HUD) dreamed of since the 1980s. The automotive industry has been itching for a transparent display that can display navigation information on the windshield, sparing the driver the distraction of looking away from the road.

Ceres is confident that its holographic technology can overlay bright, wide field-of-view information onto a curved windshield, using a significantly smaller projector package than anyone has previously been able to develop.

Ceres is rolling out its HOE technology in two phases applied to two separate products. First will come a “Transparent Display” (TD) based on a simpler projector. The second will be an “Augmented Reality-HUD” (AR-HUD) with a fancier projector. For both products, Travers told EE Times that Ceres has OEMs and Tier Ones already testing the technology, with some in final testing. Travers envisions the production of cars with TD to start in 2022 or 2023, with cars with AR-HUD to follow a year later.

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The Startup Trying to Revive Holography - EE Times India

Article By : Junko Yoshida ST. ANDREWS, Scotland - Armed with a digital mastering technology, Ceres Holographics, claims that its Holographic Optical Elements (HOE) hold the key to enable car OEMs and Tier Ones to design a HUD dreamed of since the 1980s.