The startup Avataar.Me looks to revolutionise marketing and product discovery with AR

#ar #augmentedreality #vr #virtualreality #startups #startupindia #marketing #advertising #xr #extendedreality

In an interview with YourStory Media, Sravanth Aluru, Gaurav Baid and Mayank Tiwari, founders of Avataar.me, discuss the possibilities of Augmented Reality technology in marketing today, and the future of the industry.

Founded in 2014, Avataar.Me leverages mobile #AR technology to offer highly immersive #3D extended reality (#XR) and #AR product discovery experiences for companies engaged in digital and digitally-influenced commerce. With clients that include Amazon and BMW, and partnerships with Instagram and Facebook, Avataar.Me claims to provide a 150 percent uplift in click through rate (#CTR), if #2D modes of advertising such as text, images and video were to be replaced with their offerings.

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This startup looks to revolutionise marketing and product discovery with AR

At the beginning of this year, Facebook founder and CEO Mark Zuckerberg outlined some of the things that he felt will be important in the next decade. Among these, Augmented Reality (AR) and Virtual Reality (VR) were mentioned. Zuckerberg said that such technologies are about delivering a sense of presence.

Holographic Technology: Samsung Submits Patent Application for VR Eyeglasses To Display Turn-by-Turn Navigation for Drivers

#holographic #holography #technology #automobiles #vr #virtualreality #HUD #startupideas #ar #augmentedreality

The global market for automotive AR & VR solutions is expected to reach about $673 billion by 2025 according to Statista, with a compound annual growth rate of 175%.

Electronics company Samsung came up with a unique solution that may one day help drivers for more safety navigation. The company applied for a patent recently for a pair of virtual reality (VR) glasses that projects turn-by-turn navigation directly onto the lenses in for the driver.

The glasses work like the head-up-display (HUD) in some vehicles that displays information, such as the current speed, directly on the windshield in front of the driver. Instead of projecting the information onto the windshield, it can be sent to a pair of virtual reality glasses that the driver wears while they are navigating a route.

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Samsung Submits Patent Application for VR Eyeglasses That Can Display Turn-by-Turn Navigation for Drivers

Electronics company Samsung came up with a unique solution that may one day help drivers more safety navigate. The company applied for a patent for a pair of virtual reality (VR) glasses that projects turn-by-turn navigation directly onto the lenses in for the driver.

Holographic Technology: WayRay Unveils its First Full Colour Holographic AR Display at CES 2020

#holographic #technology #automotive #ar #augmentedreality #windshield #digitaladvertising

One more interesting startup in holographic technologies is WayRay. WayRay, a holographic display company which has primarily focused on created augmented reality (AR) screens for the automotive industry is at CES 2020 in January 2020 to showcase its latest product, a full-colour display. On top of this, WayRay has revealed new efforts to expand its product offerings into new markets.

Vitaly Ponomarev, WayRay Founder and CEO, explained that in 2020 their Holographic AR Display is updated with an addition of a blue laser, offering a complete RGB experience.

The second collaboration is with Doosan Bobcat, an engineering and manufacturing company which creates compact construction equipment like the Bobcat loader. WayRay wants to add its Holographic AR HUD to Doosan Bobcat equipment, offering operators more information to operate the equipment more efficiently and productively.

Look at the video showing how a front windscreen will look like

WayRay Unveils its First Full Colour Holographic AR Display at CES 2020

WayRay, a holographic display company which has primarily focused on created augmented reality (AR) screens for the automotive industry is at CES 2020 this week to showcase its latest product, a full-colour display. On top of this WayRay has revealed new efforts to expand its product offerings into new markets.

DeepTech Startups: Cambridge-based VividQ raises another €2.8 million to bring 3D holography to everyday electronics

#startups #holography #deeptech #HUD #smartglasses #ar #augmentedreality #automotive #advertising #3D #technology #startuptech

VividQ, a UK DeepTech company specialising in 3D holography, has today announced raising an additional €2.8 million of funding and closing its oversubscribed seed round. The extra funding came from FLUXUNIT - OSRAM Ventures,, the UTEC - The University of Tokyo Edge Capital and existing angel investors.

VividQ, founded in 2017, aims to transform how we view, interact and connect with the world. It brings real-time ‘computer generated holography’ #CGHH) to everyday applications, creating the most “realistic, immersive and sensational holographic experiences”. In other words, this means that holographic displays could soon be commonplace in our everyday lives, from #AR smart glasses, to in-car head-up displays (HUD).

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Cambridge-based VividQ raises another €2.8 million to bring 3D holography to everyday electronics

VividQ, a UK DeepTech company specialising in 3D holography, has today announced raising an additional €2.8 million of funding and closing its oversubscribed seed round. The extra funding came from FluxUnit - OSRAM Ventures, the University of Tokyo Edge Capital (UTEC) and existing angel investors.

Tech Startups: Top Holographic Displays Startups by Tracxn

#startups #holography #startuptech #automotive #advertising #displaytechnology #technology #ar #augmentedreality

Tracxn: Globally there are 39 Holographic Displays companies, and here is the list of the 10 most interesting ones:

1. Light Field Lab, Inc. Lab

2. WaveOptics

3. Holoxica Limited

4. ARHT Media Inc.

5. Akonia Holographics

6. Ostendo

7. Vontana

8. Zebra Imaging

9. RealView Imaging

10. Voxon Photonics

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Top Holographic Displays Startups

Last Updated: January 17, 2020 Business models evolve with time, sometimes due to changes in the market and sometimes due to advent of technology, resulting in emergence of new exciting trends. We at Tracxn closely track the startup ecosystem from across the world and we have come across a whole lot of interesting new themes which are gaining popularity, one of them being Holographic Displays.

Startup Technology - The Startup, Ceres Holographics, Trying to Revive Holography

#holograghy #hud #headupdisplay #automotive #navigationtech #ar #augmentedreality #projectors #startups

Armed with a digital mastering technology, Ceres Holographics, claims that its Holographic Optical Elements (HOE) hold the key to enable car OEMs and Tier Ones to design a Head Up Display(HUD) dreamed of since the 1980s. The automotive industry has been itching for a transparent display that can display navigation information on the windshield, sparing the driver the distraction of looking away from the road.

Ceres is confident that its holographic technology can overlay bright, wide field-of-view information onto a curved windshield, using a significantly smaller projector package than anyone has previously been able to develop.

Ceres is rolling out its HOE technology in two phases applied to two separate products. First will come a “Transparent Display” (TD) based on a simpler projector. The second will be an “Augmented Reality-HUD” (AR-HUD) with a fancier projector. For both products, Travers told EE Times that Ceres has OEMs and Tier Ones already testing the technology, with some in final testing. Travers envisions the production of cars with TD to start in 2022 or 2023, with cars with AR-HUD to follow a year later.

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The Startup Trying to Revive Holography - EE Times India

Article By : Junko Yoshida ST. ANDREWS, Scotland - Armed with a digital mastering technology, Ceres Holographics, claims that its Holographic Optical Elements (HOE) hold the key to enable car OEMs and Tier Ones to design a HUD dreamed of since the 1980s.

Mergers & Acquisitions: Facebook acquires Swedish mapping firm Mapillary for an undisclosed sum

In a major development, Facebook Inc acquired Mapillary, a Swedish mapping technology firm. The mapping firm collects images from tens of thousands of contributors to build immersive and up-to-date maps.

Mapillary crowd sources the images, ingesting pictures contributed from smart phones and other types of cameras, and uses computer vision technology to stitch them together into a three-dimensional map.

Many consider that information key for self-driving car technology, although a social media giant spokesman said it would also underpin Facebook products under development like augmented reality glasses and virtual reality headsets.

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Facebook acquires Swedish mapping firm - Elets CIO

🔊 Listen to this Article In a major development, Facebook Inc acquired Mapillary, a Swedish mapping technology firm. The mapping firm collects images from tens of thousands of contributors to build immersive and up-to-date maps. Mapillary Chief Executive Officer Jan Erik Solem said Mapillary's technology would be used to power products like Facebook Marketplace and supply data to humanitarian organizations.

Hike rolls out a new social virtual product accessible through its messaging platform

Hike, an Indian internet company, introduced a new social product called HikeLand, a mobile-first virtual world accessible through its messaging platform.

HikeLand, which is targeting consumers in the age group of 17 to 22 years, allows users to hang out with their friends virtually and watch videos together while interacting over a voice-led experience.

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Hike rolls out a new social virtual product, says messaging category is done

Bengaluru: Hike, an Indian internet company, introduced a new social product called HikeLand, a mobile-first virtual world accessible through its messaging platform. HikeLand, which is targeting consumers in the age group of 17 to 22 years, allows users to hang out with their friends virtually and watch videos together while interacting over a voice-led experience.