#ar #augmentedreality #vr #virtualreality #startups #startupindia #marketing #advertising #xr #extendedreality
In an interview with YourStory Media, Sravanth Aluru, Gaurav Baid and Mayank Tiwari, founders of Avataar.me, discuss the possibilities of Augmented Reality technology in marketing today, and the future of the industry.
Founded in 2014, Avataar.Me leverages mobile #AR technology to offer highly immersive #3D extended reality (#XR) and #AR product discovery experiences for companies engaged in digital and digitally-influenced commerce. With clients that include Amazon and BMW, and partnerships with Instagram and Facebook, Avataar.Me claims to provide a 150 percent uplift in click through rate (#CTR), if #2D modes of advertising such as text, images and video were to be replaced with their offerings.
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This startup looks to revolutionise marketing and product discovery with AR
At the beginning of this year, Facebook founder and CEO Mark Zuckerberg outlined some of the things that he felt will be important in the next decade. Among these, Augmented Reality (AR) and Virtual Reality (VR) were mentioned. Zuckerberg said that such technologies are about delivering a sense of presence.
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