Aprameya Radhakrishna, a serial entrepreneur and angel investor, too, has been working towards this theme since 2017 with Vokal India. Recently, the Founder and CEO of Vokal India announced a new platform called Koo, a microblogging app focussed on non-English speakers in India.
India has close to 600 million internet users. An IAMAI-Nielsen report revealed that for the first time in 2019, rural users (277 million) outnumbered urban areas (227 million) by 10 percent, thereby eliminating the digital divide that had existed earlier.
The startup’s new app Koo offers Twitter-like experience where users can express their thoughts in Indian languages with a fellow local Indian community.
Within a week of its official launch, Koo app has crossed one lakh installs on Google Play store. While it is available in Hindi, Tamil, and Kannada, the app does not support the English language.
Moving forward, the founder said that more Indian languages, including Telugu, Marathi, Odia, Malayalam, and Gujarati, among others, will be added to the app.
Read on
Vokal for Local: Meet Koo, a Twitter-like microblogging platform for vernacular speakers of India
The recent ban of 59 Chinese apps in India has led a path for many Indian startups and entrepreneurs to build 'Made in India.' Focussing more on the Tier-II, III cities, and rural pockets of India, most of these startups are creating products that can be accessed in vernacular languages.
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