#sharedmobility #micromobility #ridesharing #subscriptionmodel #intercity #bikerental #startupindia #startupstrategy #postcovidworld
The shared mobility space which finally resumed its operations recently is going through a complete overhaul. Considering that consumers will be wary of sharing vehicles with others, in recent weeks, many bike rental and two-wheeler ride-sharing platforms have pivoted their offerings. Bengaluru-based Royal Brothers, a two-wheeler rental startup, revised its hourly rental model to add monthly subscriptions.
Co-founded by the professor-student duo of Manjunath T N and Abhishek Chandrashekar in July 2015, Royal Brothers claims to be South India's first RTO authorised self-ride bike rental platform. It has since established presence across eight states and 25 cities and claims to be the first player in the category to start the subscription model. The new monthly subscription model is meant to counter the health risks posed by public transports, while also helping the customers practise social distancing. The subscription model has been adopted by a slew of bike-sharing companies as the market adapts to the new reality post the lockdown.
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Shared Mobility Startup Royal Brothers Adds Long-Term Subscriptions To Hourly Rentals
From airlines to trains, to even local transportation — everything came to a standstill as India tried to flatten the coronavirus infection curve. But economies have to function and this would need people to step out of their homes, and so with the third phase of the lockdown in early May, the Indian government allowed mobility startups to resume operations with extra protection and safety measures.
