The Indian dietary supplement market is expected to grow at a CAGR of 20 percent between 2015 and 2023, according to a study by ResearchandMarkets. The report also says minerals and vitamins comprise over 40 percent of the market, the herbal segment takes around 30 percent, proteins account for 25 percent, and others make up the remaining five percent.
According to a Mintel report, nutricosmetics could be the “heart of market growth” in India's vitamins, minerals, and supplements market. An October 2019 Euromonitor report said “gummies and jellies offer opportunities for expanding the consumer base and establishing a greater connection with consumers in India”.
Launched in Delhi, under-based Aesthetics Nutrition, the nutraceutical startup Power Gummies, founded by Divij Bajaj in 2018, uses best-in-class ingredients and a vegan base to create over-the-counter, fast-acting gummies, containing a range of vitamin and mineral supplements.
The products are plant-based, and do not contain gelatin or other animal-derived elements. The base is made up of Pectin, which is 100 percent vegetarian, and gelatin, gluten, and cruelty-free. The gummies have a shelf life of 18 months.
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This nutraceutical startup says a gummy bear a day can keep health issues at bay
Sweet, gelatinous, and rainbow-hued, gummy bears are one of the world's most loved candies. In 2018, Divij Bajaj decided to use these sweet treats to retail a range of vitamin and mineral supplements: Power Gummies. Launched in Delhi, under-based Aesthetics Nutrition, the nutraceutical startup uses best-in-class ingredients and a vegan base to create over-the-counter, fast-acting gummies.
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