Hike rolls out a new social virtual product accessible through its messaging platform

Hike, an Indian internet company, introduced a new social product called HikeLand, a mobile-first virtual world accessible through its messaging platform.

HikeLand, which is targeting consumers in the age group of 17 to 22 years, allows users to hang out with their friends virtually and watch videos together while interacting over a voice-led experience.

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Hike rolls out a new social virtual product, says messaging category is done

Bengaluru: Hike, an Indian internet company, introduced a new social product called HikeLand, a mobile-first virtual world accessible through its messaging platform. HikeLand, which is targeting consumers in the age group of 17 to 22 years, allows users to hang out with their friends virtually and watch videos together while interacting over a voice-led experience.