Sunday, 21 June 2020

Great Opportunity - Social platform or messaging applications for businesses, ventures and startups

Used by everybody for social communication - Facebook, WhatsApp
Used by professionals and employees - LinkedIn 
Used by businesses or ventures or startups - ? (LinkedIn is used by these only for recruitment and recently WhatsApp is trying to bring e-commerce onto the platform with WhatsApp Pay, which takes care of only financial aspect of communication)

Great opportunity!

I am very much disappointed with Linkedin, may be not suitable for what I intended to do - helping Indian startup ecosystem. My observations, based on my experience so far on the platform, are:-

1. It is useful only for professionals, employees and for those looking for employment. It is very inconvenient for businesses / startups.

2. There is no mechanism for email subscriptions of posts done by somebody, except that you have to follow them and come to the site to view.

3. There is no monetization mechanism, like blogging, for users. (Though I am not interested in monetization now, as I am a government servant)

4. There is no cross communication along the verticals. For example, a tax professional is bogged down by his career in taxation or clients and nothing else. A person employed in power sector limits his interest and interaction only those who are connected to the sector.

5. There is no mechanism to link the promoters with the ventures or founders with their startups

6. There is no mechanism to create separate links for each of the products dealt with by the businesses or ventures.

7. There is no mechanism to transact business on the platform

8. There are so many other drawbacks which limits business communication on the platform.


In view of the same, there are two biggest opportunities in India right now to try for:-

1. A social platform exclusively to communicate between business ventures / startups / promoters / founders / investors with features which are unique to businesses' and promoters' communication.

2. A platform for knowing companies and their key personnel and employees, with their organisation structure and inter-linkages.

All the best!

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