WhatsApp on Thursday said it has over 50 million users of its business app globally, of which more than 15 million are in India. The Facebook-owned company, which had launched WhatsApp Business in 2018 to facilitate communication between businesses and customers, is also introducing new features like QR codes and catalog sharing to help companies get discovered.
"As businesses across the world prepare to reopen and expand online, people need simple ways to get in touch with them to ask questions, get information, or find something they might like to buy. Today we support more than 50 million WhatsApp Business app users," WhatsApp said in a statement.
It will offer QR codes to businesses globally. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people can scan the QR code a business displays on its storefront, product packaging, or receipt to initiate a chat.
"Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app's messaging tools, businesses can quickly send information such as their catalog to get the conversation going," it said.
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Over 15 Miliion Indians Use WhatsApp Business App Every Month
WhatsApp's catalogs offering allow businesses to showcase and share the goods or services they offer, which can help them close sales. WhatsApp on Thursday said it has over 50 million users of its business app globally, of which more than 15 million are in India.
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