David Carvalho, SVP Experience Design & Industrial Design at Pininfarina explains how we can build affordable prefab homes the same way they build cars.
Affordable housing is a challenging crisis. Prefab housing can be the solution. The concept of prefab housing is not new; in fact, it’s been around for centuries. They’re often seen as costly, unattractive and overly uniform. But using design and technology, we can make create housing that’s affordable, sustainable, attractive, and comfortable.
How car manufacturers have done this?
Create a base and then add mass customization in terms of body style, color, features, etc. It is not difficult to translate this idea to housing development. Pininfarina can cross-fertilize their deep experience in car manufacturing and architecture to provide a scalable solution that can be sustainable, budget-conscious, and still fully customizable with high quality standards.
He says that Pininfarina can design a new generation of homes aligned to future generations’ needs and expectations of a connected and sustainable lifestyle.
Any founder interested in these technologies can talk to Pininfarina further to offer a Pininfarina design to it.
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Can We Build Homes the Same Way We Build Cars? - Pininfarina
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