Playbook Technologies Inc. raises $3M to help fitness instructors monetise through remote workouts. Playbook is a mobile marketplace enabling top fitness instructors to turn their iPhone content into a subscription income. Instructors can create content (workouts, programs, challenges, nutrition, etc) on their terms. Consumers get access to a world of instructors for a single cost. CEO Jeff Krahel shares more about empowering fitness instructors to build their businesses without depending on studios.
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Playbook Raises $3M to Help Fitness Instructors Monetize through Remote Workouts - AlleyWatch
As a consumer, especially the younger consumer, you want to emotionally connect with and have content from our favorite instructors. You don't want a DVD (a video filmed 14 months ago you're forced to watch on repeat). Like social media, you want fresh authentic content and community engagement directly from the source (the creator).
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