The startups betting on consumption by vernacular customers will benefit a lot, as the language is only the barrier for outsiders to garner this huge market. Today 64% of India’s 510 million internet users speak primarily in their local language, while 36% are English users; by 2025, the number of internet users is expected to hit 906 million, 77% of those will be vernacular-first, according to a report by Google and KPMG.
Please read the success story of Dailyhunt harping on vernacular content.
Only the Adaptable survive (and thrive)
By Mohit Bhatnagar As the Covid-led recession sets in, I've started to reflect on a company metric that I had never spent much time thinking through before: Adaptability. How does one even measure that in a company? What makes one company more adaptable than the other? Speed of execution? Intellect
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